About Simply Beef and Lamb

The Simply Beef & Lamb website has been created by Agriculture and Horticulture Development Board (AHDB), the body responsible for enhancing and supporting English pig farmers. Pork is one of four sectors which form part of the AHDB.

Who we are

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About us

What we do

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Halal explained

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GREAT BRITISH BEEF WEEK 23-30TH APRIL 2027

The nationwide campaign Great British Beef Week (GBBW) is back for its 16th year from 23 – 30 April 2026. Created by farmer group Ladies in Beef and supported by the Agriculture and Horticulture Development Board, GBBW champions the local supply chain behind British beef – from the farmers who produce it, to the butchers, farm shops, retailers, pubs and restaurants who supply it.

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LOVE LAMB WEEK 1-7th September 2026

The nationwide campaign Great British Lamb Week (GBLW) is back for its 16th year from 23 – 30 April 2026. Created by farmer group Ladies in Beef and supported by the Agriculture and Horticulture Development Board, GBLW champions the local supply chain behind British Lamb – from the farmers who produce it, to the butchers, farm shops, retailers, pubs and restaurants who supply it.

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OUR SISTER SITES

Red tractor

Red Tractor are the champions of British food, farming and consumer safety and the UK’s biggest farm and food assurance scheme. Over 42,000 Red Tractor farmers, as well as over 600 food producers and processors, work to their world-leading standards. You will find Red Tractor assured food on the shelves of the UK’s largest retailers and some of the UK’s best-known pub and restaurant chains.

Learn more