Ladies in Beef (LiB) created GBBW and are supported by the Agriculture and Horticulture Development Board (AHDB), in collaboration with Hybu Cig Cymru – Meat Promotion Wales (HCC), Livestock and Meat Commission (LMC), National Farmers Union (NFU), Quality Meat Scotland (QMS), Red Tractor, and RABI (Royal Agricultural Benevolent Institution).
Ladies in Beef was co-founded by former NFU President Baroness Minette Batters and Devon beef producer Jilly Greed. Livestock farmer and TV presenter Adam Henson is Patron of Ladies in Beef, which has a country-wide network of champions. All the ladies are British beef farmers and proud of it!
The mission of Ladies in Beef:
- To work with the supply chain to champion Red Tractor farm assured beef
- To increase consumer support for the British beef industry through all outlets
- To own and promote Great British Beef Week each year
Follow the Ladies in Beef social channels on Facebook, Instagram and X (formerly Twitter) to find out more.
If you would like to know more about Ladies in Beef, please contact Jilly Greed, cofounder of Ladies in Beef by email to jilly@fortescuecourt.co.uk or mobile on 07850 554713.